#005- “When you come to the meeting, could you bring that ‘Mastone’ thing for colors?”
(Agency, Brand Executive, meaning Pantone)
#004- “Keep these pastel colors, but add more contrast to them.”
(Client, Brand Manager)
#003- “This ad has been approved. Can you adapt it to print in a pen?”
(Agency, Account Executive)
#002- “Well, actually, we have to say this but without saying it.”
(Agency, Account Executive, briefing)
#001- “This print ad must be a mix between what is there and what is not there.”
(Agency, Account Supervisor)
Monday, October 09, 2006
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