#028- “When do you want to see the ideas?” - “You didn’t get it! I didn’t ask for ideas, I asked for concepts! C-o-n-c-e-p-t-s!!”
(Client, Marketing Manager)
#027- “In order to do the layout, you’ll need the Word document in high resolution, right?”
(Agency, Account Assistant)
#026- “Please get me a camera now, I have to do a screen shot.”
(Agency, Executive Creative Director)
#025- “Problem: The bank is losing many of its retired clients. The main reason for this is their death. Objective: get those clients back.”
(Agency, extracted from a brief)
Monday, October 16, 2006
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